2013 Holiday Shopping Infographic: Social Media & The Holiday Shopper, What Brands Need to Know
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San Francisco, CA (PRWEB) December 02, 2013
Clever Girls Collective, the content and social media agency that connects brands with female bloggers and brought you one of the most successful social media campaigns ever (#SFBatKid), today released their 2013 Holiday Shopping Infographic: Social Media & The Holiday Shopper. Clever Girls Collective surveyed a group of nearly a thousand holiday shoppers and found out how social media will influence their shopping and spending this holiday season. The results show that holiday shoppers find inspiration and deals across all social media channels and that no single social media channel wins out in terms of influence.
The results of our survey show that brands cannot be channel specific with their holiday social media campaigns, said Stefania Pomponi, Founder and President of Clever Girls Collective. Food and fashion blogs remain critical sources of information, as well as brand websites, Pinterest, Instagram and YouTube. An effective social media plan reaches all of these channels and can directly impact purchasing decisions.
To capture the widest audience, brands need to work with bloggers and offer coupons to drive the most effective campaigns, said Cat Lincoln, Founder and CEO of Clever Girls Collective. Clever Girls has an extensive network of bloggers and the ability to incorporate a variety of social media outlets into a single campaign.
Specifically Clever Girls Collectives 2013 Holiday Shopping Infographic survey found: