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Young Social Entrepreneur Launches Online Boutique and Feeds Other Kids

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Houston, TX (PRWEB) February 20, 2014

After overhearing the adults discussing how a storm had devastated the lives of some families–including wiping out the recent Christmas presents for the kids–a very young Santana Draper walked into the room with an armful of his toys and told his Mom, You can give them my toys, I can make more out of paper.

Santana likes to work in paperhed created many sketches, some of which his mother, Natalie, had turned into t-shirts for him, garnering inquiries from other moms My son wants one of those, where did you get that shirt?

Santanas parents, Natalie Mills and Tony Draper, wanted to support and provide their son with opportunities to create and donate, so they enabled him to develop a limited edition t-shirt series for boys and young men with a portion of the proceeds going to Kids Meals of Houston.

This is Santanas – Designing Art With a Giving Spirit.

Natalie looked for a firm to collaborate with them on bringing this online boutique to life.

We needed a partner that would understand our vision and help us bring it to fruition, stated Natalie Mills, Mom & CEO of PaperToyClothing. SocialRaise got us! The team created a stylish and functional online store which we can quickly and easily update. More importantly, the SocialRaise team focused on helping us navigate the path to insuring our business is compliant with all the rules and regulations; is easy for our shoppers to use; and, supports our desire to communicate the goals of supporting children in the U.S., beginning with Houstons 5th ward.

During this process, the Limited Release Series 1 was available via with Kids’ Meals of Houston receiving a portion of the profits.

We are so grateful for gifts like Santanas. They enable us to provide healthy, home delivered lunches to hungry children under the age of five who are living in poverty. Future donations from PaperToyClothing will help us achieve our goal of increasing the number of daily lunches this year from 1700 to 2500, says Cristina Vetrano, Executive Director of Kids Meals of Houston.

PaperToyClothing launches wide today.

About ( has also been invited to participate in several special upcoming events, including South by Southwest (SXSW) in Austin and the Houston International Festival.

About Kids Meals Inc:

Kids Meals, Inc. is bridging the gap for children ages 1-5 who are not old enough yet to receive free breakfast and lunch in school by providing free, healthy, home-delivered lunches every weekday, year round. Learn more: or by contacting: Cristina Vetrano, Kids Meals, Inc., cristina(at)kidsmealshouston(dot)org, +1.713.695.5437.

About SocialRaise:

SocialRaise is a Chicago-based company who helps clients create brand awareness, communicate their messages and deliver results in this technology-driven world. Clients range from some of the smallest non-profits to the Fortune 500, though many have a focus on doing good while doing well.

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SheKnows and Harris Interactive Reveal Womens True Selves through Social Media Habits

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SCOTTSDALE, Ariz. and NEW YORK (PRWEB) December 23, 2013

Today, SheKnows ( announced the release of Content Producers and Brand Promoters, a study designed to understand how women use technology and social networks to build their relationships and personal identities. The study, conducted online by Harris Interactive in July-August, among over 1,000 U.S. women ages 18-65 who have consumed digital content, showed that women have learned to develop trust and virtual intimacy with their online social circles based on shared interests, experiences and values.

We are committed to understanding womens online behaviors to ensure that we are able to meet and exceed their needs in consuming, creating, and sharing lifestyle content, said Philippe Guelton, CEO of SheKnows. Based on our findings, we hope to inspire a whole new generation of contributors.

Content Producers and Brand Promoters explores the differences between age and lifestyle segments and reveals how demographics drive many social behaviors.

Key Findings

2013 Holiday Shopping Infographic: Social Media & The Holiday Shopper, What Brands Need to Know

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San Francisco, CA (PRWEB) December 02, 2013

Clever Girls Collective, the content and social media agency that connects brands with female bloggers and brought you one of the most successful social media campaigns ever (#SFBatKid), today released their 2013 Holiday Shopping Infographic: Social Media & The Holiday Shopper. Clever Girls Collective surveyed a group of nearly a thousand holiday shoppers and found out how social media will influence their shopping and spending this holiday season. The results show that holiday shoppers find inspiration and deals across all social media channels and that no single social media channel wins out in terms of influence.

The results of our survey show that brands cannot be channel specific with their holiday social media campaigns, said Stefania Pomponi, Founder and President of Clever Girls Collective. Food and fashion blogs remain critical sources of information, as well as brand websites, Pinterest, Instagram and YouTube. An effective social media plan reaches all of these channels and can directly impact purchasing decisions.

To capture the widest audience, brands need to work with bloggers and offer coupons to drive the most effective campaigns, said Cat Lincoln, Founder and CEO of Clever Girls Collective. Clever Girls has an extensive network of bloggers and the ability to incorporate a variety of social media outlets into a single campaign.

Specifically Clever Girls Collectives 2013 Holiday Shopping Infographic survey found: